Brand Strategy & Content Marketing
As the former VP of Brand Marketing and Business Development for Condé Nast’s Domino, Allure, and then for both Allure and Glamour, Jill Friedson has a career-long record of launching and differentiating brands by building marketing plans, businesses, high-performance teams, and strategic partnerships to grow and diversify revenue and audience.
While working for Condé Nast, Jill co-founded the Allure Beauty Box, which accounts for one-third of Allure’s total revenue. She transformed the Allure Best of Beauty Awards into a multi-million dollar revenue stream and orchestrated Allure.com’s first eCommerce partnership and site relaunch. She spearheaded several award-winning branded content campaigns and led brand marketing for Glamour’s 2019 Women Of The Year Awards which drew 3.1B media impressions and 131M social media impressions. Her contributions did not stop there – she was a driving force behind building business strategies to launch the Allure and Glamour Podcasts and architecting the Domino Magazine's launch that helped it sweep 4 major industry awards and double its rate base.
For the past two years, Friedson has consulted for Cosmetic Executive Women (CEW), the largest global beauty industry organization, to help develop brand and content strategy for its signature events, email marketing and membership initiatives. She holds an MSA from Northwestern University and lives in New York City.