Brand Strategy and Portfolio Development
Dedicating her career to building strong brands and cultivating high-performing teams, Holly Means brings 25+ years’ experience driving sustained business growth for Fortune 50 and marquee brands through well-crafted strategies, meaningful products and connected execution.
Holly served as Vice President, Global Franchise, Beauty Care for Johnson & Johnson (J&J), leading the global strategy and expansion of a $1B consumer brand portfolio including AVEENO, CLEAN & CLEAR and Lubriderm. During her career, Holly built AVEENO® into a global mega-brand, architecting its master brand strategy and guiding its expansion into new categories and new markets, with a ten-fold sales increase in the first seven years after its 1999 acquisition and today a $500M+ brand. Under Holly’s leadership, her teams developed several award-winning new products.
Holly also served as Vice President, Corporate Equity (Marketing) Strategy and Sponsorships, leading brand and advertising efforts for J&J, including the 2014 FIFA World Cup Brazil™ and a global initiative to articulate a renewed purpose and brand positioning for the company.
Most recently Holly served as the Senior Associate Vice President of Marketing at The Ohio State University where she led the development of the university’s first enterprise-wide brand strategy. Holly currently provides expert counsel to companies in the areas of strategy, branding and marketing.
Holly holds a MBA degree from Duke University’s Fuqua School of Business and a BS degree in Business (major in Accounting) from Virginia Tech. She previously worked as a Certified Public Accountant and Director of Recruiting for the Washington, DC Audit Practice of Deloitte, with clients in the not-for-profit, higher education and manufacturing sectors. She has served on Virginia Tech’s inaugural Women’s Leadership Education (I WILL) Council since its inception.