Reinventing Deodorant: How Magnesium And Other Bioactives Can Elevate Your Deo

Finding a deodorant that’s safe, effective, and gentle on your skin can feel like an endless search. Maybe you’ve tried natural options that left you less than fresh halfway through the day—or worse, caused irritation. We get it. You want something better for your body and the planet, but it still has to work. 

That’s why we’re so excited to introduce BRIXY’s new Magnesium-Enriched Deodorant, launching this June! We’ve ditched the aluminum and baking soda, which can clog pores or irritate skin, and instead formulated with powerful bioactive ingredients like magnesium, ceramide, and niacinamide. With 100% natural scents and zero mystery fragrance, this deodorant is designed to keep you feeling fresh and confident all day long. So, let’s get into how these ingredients work. 

Why Magnesium? 

 Unlike most natural deodorants that rely on baking soda and synthetic fragrances, we love magnesium for its ability to effectively neutralize odor-causing bacteria on the skin while also being non-irritating. Baking soda is known to cause a rash in a percentage of people and also contributes to those ugly stains on your clothing. But Magnesium is gentle and won’t cause any staining. 

Additionally, where traditional antiperspirants rely on aluminum salts and fragrance to keep you dry and mask odor, magnesium along with our team of ingredients like diatomaceous earth absorbs wetness while controlling odor - ensuring you stay dry and odor-free without blocking your sweat glands. Magnesium is an all-around highly effective ingredient that is also safe for sensitive skin.  

 Skincare for Your Underarms (Yes, Really!) 

Your underarms are skin too, so we treat them just as well. Our deodorant features our signature BRIXY Blend – a ceramide and niacinamide complex. These ingredients are clinically proven to soften skin, soothe irritation, and even brighten hyperpigmentation over time. They are shown to support and repair the skin barrier and offer a skin health aspect that takes you from a boring every-day deo to a bioactive skin health powerhouse using facial care quality ingredients. Ceramides maintain moisture levels, while niacinamide calms redness and smooths skin texture. Think of applying BRIXY deodorant as your underarms' new favorite skincare step! 

Hormone Safety: Patent Pending Free of Endocrine Disruption 

Deodorant is something you apply to your skin every single day. So, we’ve taken this formula a step farther than any other to ensure your health and safety is top of mind with every swipe. Our magnesium-enriched deodorant is the only formula that is Patent Pending free of endocrine disruption. Many conventional and even natural products contain ingredients that can interfere with hormone function and production. Ingredients in undisclosed ‘fragrance’ or parabens and phthalates to name a few. Additionally with plastic tubes, there is BPA present that is a known endocrine disruptor, so we’ve taken steps to remove all the possible risks to your health so you can rest at ease knowing you have a deodorant that will keep you fresh all day while also making a choice that is designed to be a safe and conscious choice for your body. 

So whether you are a teenager going through puberty, a perimenopausal woman navigating hormone fluctuations, or simply someone who wants to ensure they don’t disrupt their endocrine system choosing products that won’t mimic your hormones and throw off your body’s natural production system, this deodorant is for you! 

Easy, Comfortable Application 

A lot of deodorants miss the mark on texture. They’re either too greasy leaving you feeling wet and sticky or too hard that they tug and pull on skin. We went through iterations of ingredient combinations to strike the perfect balance for a silky-smooth glide and a non-greasy finish with our ingredient line up. It’s why we choose candelilla wax for its high melting point, texture and its ability to allow all the other high-quality ingredients to work together nicely in the formula. Lauryl Laurate is also a super hero ingredient as it helps the bioactive ingredients like our magnesium, ceramide and niacinamide better integrate with the skins’ surface to help promote overall skin health. This ingredient also offers a comfortable lotion-like finish, but without the use of silicones. In short, this deodorant won’t tug, clump, or leave you with a sticky residue. Just an easy, comfortable swipe that feels great going on and stays smooth all day. 

Transparent Ingredients: No Mystery Fragrance 

We don’t just talk transparency; we practice it. That’s why you’ll never see the word ‘fragrance/parfum’ or even ‘natural fragrance’ on our ingredients list. We believe you should know exactly what you’re putting on your skin so we list every ingredient in our 100% natural scents directly on the packaging. Our formulas are free of baking soda, parabens, phthalates and synthetic fragrance.  

Plastic Free Packaging Done Right 

Ever consider how many plastic deodorant tubes end up in the landfill? We did. That’s why BRIXY’s deodorant is packaged in an innovative three-layer paperboard tube that’s durable, completely plastic-free, recyclable, and compostable. It’s designed to glide smoothly, withstand daily use without getting messy, and eliminate plastic waste from your routine.