With a Patent Pending formula, this founder-led brand announces their line of deodorant is EWG Verified. Demonstrating their continued commitment to customer safety.  

SAN DIEGO, Calif. – December 3, 2025 – Today BRIXY, a San Diego-based, non-plastic beauty and wellness brand, announces that its line of magnesium enriched deodorants with skin barrier support will now feature the Environmental Working Group (EWG) Verified seal. Being EWG Verified® means these products avoid EWG’s ingredients of concern, are committed to full transparency and operates under good manufacturing practices. They meet EWG’s rigorous science-based criteria by excluding chemicals associated with health, ecotoxicity, or contamination risks, providing complete ingredient disclosure, and adhering to the strict standards established by the organization’s team of scientists, formulators, and toxicologists.  

“Consumers regularly turn to EWG as a trusted source when evaluating personal care products and making informed purchasing decisions” said BRIXY Co-Founder, Trey Vilcoq. “Securing EWG Verified® status for our new magnesium-enriched, plastic-free deodorant line represents a significant milestone in our commitment to developing products that are safe and effective for our customers while being better for the planet.” 

BRIXY’s line of aluminum and baking soda free formulas harness the power of magnesium for all day odor control along with ceramide and niacinamide to soften, soothe and help support a strong skin barrier. This deodorant has undergone sensitivity testing to show it is safe for sensitive skin and is dermatologist tested and approved. The formula applies smooth, non-greasy and is non-staining. All wrapped up in a 100% plastic-free tube!  

 In addition, their formula is Patent Pending substantially void of endocrine disruptors. They are free of parabens, phthalates and unknown fragrance making them a safer solution for anyone looking to reduce their exposure to harmful or irritating chemicals.  

Born from the demand of BRIXY brand loyalists – asking for elevated daily essentials that offer skin health benefits in addition to traditional odor and wetness control – their deodorants come in unisex scents such as: 

●       Vanilla Vacay – coconut, vanilla 

●       Juniper Journey – juniper, vetiver, rosemary 

●       Plumeria Crush – plumeria, floral 

●       Almond Blossom– almond, lavender, floral  

Priced at $13.99, BRIXY’s magnesium-enriched deodorants are now available for sale on gobrixy.com, Amazon.com, local natural markets and refill shops across the US as well as online retailers such as Grove.co. Their products are certified cruelty-free by Leaping Bunny and packaged in Forest Stewardship Council-certified paperboard. 

ABOUT BRIXY 

BRIXY was founded in 2021 by best friends and safe product pioneers Kevin Brodwick and Trey Vilcoq, the team behind popular sunscreen, Think. With a successful track record of disrupting categories and a shared passion for creating safe and effective consumer products, BRIXY is their newest venture in delivering personal care solutions: Beauty for you. Love for the planet. 

BRIXY creates beauty-conscious personal care products that are mindfully made. Its products are planet-friendly and never utilize any plastic packaging. So far, BRIXY products have replaced the need for 1 million+ plastic bottles from circulation. BRIXY’s mission is to disrupt conventional product categories by introducing better alternatives. Please visit www.gobrixy.com for more information. 

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