BRIXY Elevates the Deodorant Category with Magnesium-Enriched Deodorants with Ceramide and Niacinamide For Skin Biome Support
The founder-led brand rounds out its skin-barrier-protecting product line – beyond hair- facial care to body care – offering consumers safe, sensorial, and mindful solutions for personal care.
SAN DIEGO, Calif. – June 19, 2025 – Today BRIXY, a San Diego-based, non-plastic beauty and wellness brand, announces that its mindfully made line of sustainable personal care products will now feature magnesium-enriched deodorants in four captivating scents. Formulated with hero-ingredient, magnesium, for its ability to neutralize odor-causing bacteria and absorb wetness without causing irritation like baking soda or other aluminum-based products. This pH-balancing formula uses BRIXY’s signature ceramide and niacinamide complex to help soften, soothe, and support a balanced biome and strong skin barrier. It is also the only deodorant on the market that is Patent Pending substantially void of endocrine disruptors. It is also vegan and free of aluminum, baking soda, phthalates, parabens, and synthetic scents.
“Entering the deodorant category was our intention from day one” said BRIXY Founder Kevin Brodwick. “With our last company, we created a high performing line of deodorants our customers loved, but after the acquisition, we had to wait a time before we could bring our BRIXY deodorants to market. We are so confident in this category and predict these products quickly become our top selling skus.”
“We’re hyper-conscious about the ingredients behind our product launches: they must provide a better alternative for people and the planet. In the case of natural deodorants, which typically use baking soda and are packaged in tubes – which are both irritating to consumers – BRIXY opted to use magnesium, an energy-boosting yet calming mineral, known to fight odor and sweat,” said BRIXY CEO Trey Vilcoq. “We also created 100% plastic-free, innovative packaging that makes opening and closing the lid as well as pushing up the product seamless and easy where others tend to be difficult”
Born from the demand of BRIXY brand loyalists – eager for effective, safe, high-quality product experiences – the deodorants are available in an assortment of unisex scents:
● Vanilla Vacay – coconut, vanilla
● Juniper Journey – juniper, vetiver, rosemary
● Plumeria Crush – plumeria, floral
● Almond Blossom– almond, lavender, floral
This Patent Pending formula offers a safe solution for anyone looking to reduce their exposure to endocrine disrupting chemicals such as BPA, phthalates, parabens and unknown fragrance. BRIXY deodorants also provide real skincare benefits (for underarms): soothing irritation caused by shaving, maintaining balanced pH which keeps odor-causing bacteria at bay, and brightening underarm skin over time. The application is smooth, non-greasy and stain-free!
Priced at $15.99, BRIXY’s magnesium-enriched deodorants are now available for sale on gobrixy.com, coming soon on Amazon.com, and are certified cruelty-free by Leaping Bunny and packaged in Forest Stewardship Council-certified paperboard.
ABOUT BRIXY
BRIXY was founded in 2021 by best friends and safe product pioneers Kevin Brodwick and Trey Vilcoq, the team behind popular sunscreen, Think. With a successful track record of disrupting categories and a shared passion for creating safe and effective consumer products, BRIXY is their newest venture in delivering personal care solutions: Beauty for you. Love for the planet.
BRIXY creates beauty-conscious personal care products that are mindfully made. Its products are planet-friendly and never utilize any plastic packaging. So far, BRIXY bars have replaced 1 million+ plastic bottles and kept them from entering landfills. BRIXY’s mission is to disrupt conventional product categories by introducing better alternatives. Beauty for you. Love for the planet. Please visit gobrixy.com for more information.
MEDIA CONTACT:
Jennifer Brodwick
BRIXY Co-founder | CMO
jennifer@gobrixy.com
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