Joe Dickson is Co-Founder and Head of Standards & Policy at Merryfield, a rewards app exclusively for better-for-you brands that meet high standards. A leading advocate for natural and organic products as well as organic agriculture and integrity in food labeling for the past two decades, Joe is an expert on clean labels.

Before joining Merryfield, Joe spent more than fifteen years at Whole Foods Market, ultimately as Director of Quality Standards, where he led the team responsible for developing and maintaining standards for the products sold in its stores as well as developing and maintaining the company’s status as the first national certified organic retailer. His work was integral to the launch of many company standards programs, such as the Premium Body Care standard for personal care products, Eco-Scale standards for cleaning products, strict requirements for organic personal care products, the company’s industry-leading standards for egg production, and the company’s GMO Labeling policy.

Joe has also served as a board member of The Non-GMO Project, the USDA National Organic Standards Board, the Texas Department of Agriculture Organic Industry Advisory Board and The Organic Center. A graduate of Vassar College, Joe spent many years raising goats and chickens on a small family ranch in Texas before recently relocating to the mountains of Southern Vermont.